LESSEN LLC

2025 – 2026

Evolving the Value Proposition of a Multi-Portal Maintenance Platform Through a Scalable Portfolio Management Experience

Responsibilities

Product Design · UX Strategy · Information Architecture · Systems Design · Data Visualization · Discovery & Validation · Rollout Strategy · Design-to-Engineering Handoff · Cross-portal Alignment

Project Scope

Enterprise SaaS · Multi-Portal Platform · 8 Personas · Client + Internal Portals · Residential + Commercial Verticals · Maintenance Operations (Reactive, Recurring, Snow/Ice, Call Requests)

Team

Product Designer (Lead) · Product Manager · 6 Engineers · Co-designer · Internal + Client Stakeholders

Timeline

11 Months

The Brief

The redesign of a core client-facing feature evolved the product’s value proposition beyond maintenance tracking into proactive portfolio management by surfacing key insights into operational health, maintenance trends, and service quality for both internal teams and clients across residential and commercial environments.

Intent

The platform’s existing location summary experience primarily functioned as an operational record for completed and active maintenance work. While it supported day-to-day request management, it did not provide enough visibility into broader location health, service quality, or recurring operational issues.

The project focused on evolving the experience into a decision-support surface that helped users assess portfolio performance, identify risk patterns, and monitor maintenance trends more proactively. The redesign also needed to scale across eight personas, multiple service models, and both client and internal portals without disrupting existing operational workflows.

impact

The redesign created a scalable portfolio management experience that helped clients move from reactive maintenance tracking toward faster operational oversight and decision-making. By restructuring location data into actionable performance, asset, and service insights, users could more easily identify operational risks, recurring issues, and maintenance trends across their portfolio while still supporting existing workflows.

The phased rollout achieved a 94.6% adoption rate, with most clients requesting removal of the legacy experience within 1–3 weeks. The redesign also became a key product marketing surface used in leadership presentations and broader positioning around proactive portfolio management capabilities.

Adoption Rate

94.6%

Adoption Rate

94.6%

Perceived Improvement

3.88 / 5

Perceived Improvement

3.88 / 5

Ease of Use Rating

3.88 / 5

Ease of Use Rating

3.88 / 5

Conversion Time

1-3 weeks

Conversion Time

1-3 weeks

APPROACH

01

Problem Definition

Expanding beyond operational tracking

Mapped how users navigated maintenance activity across portals and service types to understand where the existing experience limited visibility into broader portfolio health and operational performance.

01

Problem Definition

Expanding beyond operational tracking

Mapped how users navigated maintenance activity across portals and service types to understand where the existing experience limited visibility into broader portfolio health and operational performance.

02

Product Strategy

Reframing maintenance data as operational insight

Defined a scalable experience strategy centered around proactive oversight, helping users interpret trends across cost, service quality, assets, and recurring issues rather than relying solely on historical work order review.

02

Product Strategy

Reframing maintenance data as operational insight

Defined a scalable experience strategy centered around proactive oversight, helping users interpret trends across cost, service quality, assets, and recurring issues rather than relying solely on historical work order review.

03

Experience Design

Structuring portfolio-level visibility

Redesigned the location summary into modular data surfaces including property performance, service breakdowns, asset insights, and operational experience indicators. Expanded filtering, segmentation, and contextual metadata to support faster interpretation and diagnosis.

03

Experience Design

Structuring portfolio-level visibility

Redesigned the location summary into modular data surfaces including property performance, service breakdowns, asset insights, and operational experience indicators. Expanded filtering, segmentation, and contextual metadata to support faster interpretation and diagnosis.

04

Rollout & Roadmap

Scaling across portals and business verticals

Rolled out the redesign incrementally across residential and commercial environments while adapting components and data visibility based on persona, permissions, and operational context. Maintained workflow continuity through phased adoption and legacy coexistence.

04

Rollout & Roadmap

Scaling across portals and business verticals

Rolled out the redesign incrementally across residential and commercial environments while adapting components and data visibility based on persona, permissions, and operational context. Maintained workflow continuity through phased adoption and legacy coexistence.

05

Impact Measurement

Validating adoption and behavioral continuity

Used Amplitude tracking and in-product satisfaction surveys to measure adoption, engagement patterns, and workflow retention. Validation focused on whether users continued completing expected tasks successfully while transitioning to the new experience.

05

Impact Measurement

Validating adoption and behavioral continuity

Used Amplitude tracking and in-product satisfaction surveys to measure adoption, engagement patterns, and workflow retention. Validation focused on whether users continued completing expected tasks successfully while transitioning to the new experience.

SOLUTION

The redesigned experience transformed the location summary from a historical maintenance record into a scalable portfolio management surface. By surfacing operational signals, asset visibility, and service trends in a structured and digestible way, users could more quickly identify risks, prioritize attention, and understand location health across their portfolio.

01

Modular property insight cards

Separated performance, asset health, service activity, and operational experience into focused data surfaces for faster interpretation.

02

Expanded filtering and segmentation

Enabled users to identify trends across services, timelines, assets, and work order structures with greater precision.

02

Expanded filtering and segmentation

Enabled users to identify trends across services, timelines, assets, and work order structures with greater precision.

03

Contextualized maintenance workflows

Integrated operational metadata, client tasks, asset information, and timeline visibility directly into the experience to reduce context switching.

RETROSPECTIVE

HOW MY PROCESS HAS CHANGED

This project significantly evolved how I communicate complex system behavior and state logic to engineering teams, particularly across multi-portal and multi-variant experiences. It also strengthened my approach to designing data-dense interfaces around user prioritization and operational decision-making rather than maximizing surface-level information visibility.

WHAT COULD BE IMPROVED

Future iterations would focus on expanding predictive and comparative portfolio insights, including stronger cross-location benchmarking and proactive maintenance indicators. There is also opportunity to evolve the experience into more recommendation-driven workflows that help users anticipate operational issues before escalation occurs.

Emma Blackwell

Product Researcher & Designer

2026 Designed by Emma Blackwell. All rights reserved.

Emma Blackwell

Product Researcher & Designer

2026 Designed by Emma Blackwell.
All rights reserved.