I'm Emma — User Researcher & Service Design Passionate!
Orchestrating
human-centered experiences
backed by research-driven
strategy and holistic designs
I identify design opportunities in your business needs and translate them into solutions with meaningful impact, supporting the end-to-end human experience through cross-team collaboration, research insights, and iterative strategy and innovation.
Featured Work
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Additional Works
About Me
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It's great to meet you, I'm Emma! I like to find meaning in the needs of people and businesses, understanding the "why" first and then building systems and processes to stitch the details into a macro-level experience.
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Things that make me excited outside of work include cats, art (of all kinds), games (cards, boards, consoles, you name it), and reading.
As a fan of systems and process, I invite you to check out my top six design principles listed below which guide my work and interests.
Design Principles
01 End to End Experiences
I'm first and foremost a problem discoverer and solver. But, problems don't always exist within the confines of an interface or product, so I value identifying the root of a problem and addressing it wherever it falls in our user's end to end experience.
02 Research Insights/Impact
Knowing the "why" behind our people, business, and processes helps bring context and insights into our decision making, leading to measurable, specific, and informed business impact.
03 Cross-Team Collaboration
From sales to marketing, customer support to product development, communication and engagement, these groups are crucial to understanding the business and creating solutions which help the business, the people in the business, and the clients on the other side.
05 Function and Form
My career began in computer science where emphasis is often on function over form. When I transitioned to design, form was often over function. I strive to find a balance between both, compromising where needed and prioritizing by business and user needs.
04 Architecture and Systems
It's fun to make things, but I personally find it's even more fun to make things better. Improving processes can save time, and given strategic planning, it will often make for a better experience across all channels which is pretty amazing if you ask me.
06 Words, Words, Words
With a background in technical communication, I'm a proponent of written clarity so that the layman, average user, and internal teams can understand our product and business value. Typography, format, localization, visual and textual hierarchy are crucial when it comes to what to say and how to say it.